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TAMU Webmaster's Blog

Information and insight from the A&M Webmasters

Lead by Example Campaign Website

August 8th, 2016 by Erick Beck

Many of you are aware of the new Lead by Example comprehensive campaign.  This is a multi-year effort to raise awareness and funds for the university.  We launched the campaign website earlier this week at a presentation by President Young.

While the website was created by the campaign agency rather than by the Marcomm web team, it does mark an important milestone in moving forward.  The Lead by Example site, along with an upcoming reputational campaign website, will begin a shift toward a new set of brand guidelines which will be enforced on university websites.

We will shortly update the brand guide website with an overview of the new style changes, and will later be publishing a completely new brand guide.  If you are in the process of launching a new website, or soon will be, please reach out to Kim Miller or Laura Root at in order to find out what the new style guidelines will look like.

Monday, August 8th, 2016 Branding
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