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TAMU Webmaster's Blog

Information and insight from the A&M Webmasters

Questions regarding student-athlete promotion

December 11th, 2012 by Erick Beck

Below is an important email for what we may and may not include on our web pages.

On 12/11/2012 09:19 AM, Cook, Jason D wrote:

Brand Council — As many of you have seen, Johnny Manziel winning the Heisman Trophy has brought unparalleled national exposure for Texas A&M. Many of you have inquired about tapping into this excitement in your respective marketing and communications efforts. Unfortunately, we will need to be very restrictive in how such promotional efforts proceed, for the following reasons:

— Per NCAA rules, we, nor any third parties, are not allowed to profit from a student-athlete’s name, image or likeness.

— “Johnny Football” is currently being trademarked by the Manziel family, with our involvement and assistance. This is to protect his current eligibility and future interests.

— “Heisman” is a registered trademark of The Heisman Trust, and all use must be pre-approved by the Trust.

We will proceed under the guideline that current student-athletes are not to be used to promote department- or college-level initiatives. University-level use may be approved based on review from the Athletic Compliance Office, Athletics External Ops and Division of Marketing and Communications.

We understand that there may be special circumstances from time to time, as we want to continue using athletics to introduce audiences to the greater University. Please feel free to contact Diane or Shane if you have any questions and we will engage the appropriate parties in Athletics. Thanks in advance for your assistance.

Sent from my iPad
Jason Cook
Vice President, Marketing & Communications
Texas A&M University

Tuesday, December 11th, 2012 Branding, design
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