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eduWEB – Crazy Times Call for Crazy Changes

July 30th, 2009 by Erick Beck

This was the second keynote and honestly I didn’t get a lot out of it.  The speaker came across as a mercenary, paid marketer from the corporate world who tried to apply that mentality to higher ed. For example, he insisted that there are no “peer institutions” but only competitors, or even better, enemies.  Maybe I’m still a bit naive, but I want higher education to be above this kind of cut-throat mentality.

A few bits and pieces that I picked up in the middle, though:

Google is not a search company, or an advertising company, but an information company.  The corporate world has long been disgruntled with Google’s history of inventing cool new applications that have no monetary value.  But if you see them as an information company, every time you search for something, or click on a map, or watch a video on YouTube, you are feeding them with valuable information.   You’re telling them at somebody is interested in “red trains” or ” XYZ style of music” or “Chicago, Illinois.”

Of visitors to YouTube, 77% of those intending to watch only one video wind up watching several.

Think big — “and” not “or”

Thursday, July 30th, 2009 Web Content
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1 Comment to eduWEB – Crazy Times Call for Crazy Changes

  1. The fact that the speaker sounded like a ruthless corporate marketer is even more interesting when you consider that he used to be a college admissions director.

  2. mdmcginnis on August 4th, 2009

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