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TAMU Webmaster's Blog

Information and insight from the A&M Webmasters

eduWeb – Online Video

July 27th, 2009 by Erick Beck

Examples of how to use videos on campus:

Create a “build your own adventure” virtual tour, where the tour changes depending on answers provided by the user.  For example, those indicating that they will live on-campus go to one branch while those living off-campus go through another.   A good example is

  • The successful video is short and to the point: ~2.6 minutes
  • Give a Share This option
  • Catchy titles make a difference.  Think “Ninja!”   Here title truly is more important than content.

An admissions office might want to create a series of How-Tos

  • Use these to create a knowledge center
  • admissions, financial aid, tutoring, etc.

Think outside the box.  Online videos are great, but consider distributing through DVD.  This might be of particular use to recruitment centers in urban environments.

Prospective students generally look at video for one thing – “Will I fit in?”

Be creative. Boon Oakley on YouTube uses visual elements of the “page” as a progress meter / navigation bar.

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Monday, July 27th, 2009 Branding
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