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TAMU Webmaster's Blog

Information and insight from the A&M Webmasters

Seasonality and Web Use

May 5th, 2008 by Erick Beck

We have been using a combination of analytics and the “Google Top 10 Hits” on the GSA to watch trends on what information is being accessed on the university web site. We all know that with a university schedule there will be ebbs and flows – during application season new students will be looking for admissions related information; in the middle of the year academic resources such as Elearning and myRecord tend to dominate. This week the searches turned overwhelmingly toward Final Exam Schedules, with six of the top 10 searches (seven if you include ‘calendar’) being finals related.

We have somewhat anticipated this seasonal change in browsing behavior by rotating the Quick Links on the front page of WWW to correspond with our feeling of what would be wanted by the campus community. This spike in search for finals, which is one of the Quick Links that we added, makes me wonder if we (and here I mean we, the entire campus webmaster community) need to make a section on our home pages for “currently important links” and make that section prominent enough on the page that it can’t be missed. We can put all the information the viewer needs on the page, but it doesn’t help if they don’t find it…

Monday, May 5th, 2008
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