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TAMU Webmaster's Blog

Information and insight from the A&M Webmasters

Web color palette, part 2

November 27th, 2007 by tamuwebmaster

 Now that we’ve established the colors we are using for the current Texas A&M site, let’s take a look at the A&M Brand Guide in relation to developing a Web color counterpart. To start with, let’s take a look at accent colors and background colors.

As of right now, the following colors from the Brand Guide palette, we will be only using as accent colors and not for backgrounds or spots where heavy color is needed. These we feel work best to grab the eye in icons, bullets, borders, bars, rules or other graphic elements.


The following palette represents colors that work well with the primary palette as accents but also could be used for background colors, etc.

While the Brand Guide does mention that “…all colors must be reproduced at 100%, and not screened,” this last palette of color swatches could be screened back some or lightened somewhat for use as backgrounds. This is kind of what was done with the #4F552A that was used for the A&M gameday/tailgating site.

The final palette is that of what the Brand Guide calls “accent colors” but we’re limiting this to possible background colors.


In print, these colors help support the other colors in the palette. However, on the Web, we’re at the mercy of the end-user’s monitor color calibration, and the lightness of these colors can cause them to have anything from a cool neutral/grey to a warm pinkish/brown warm color. So if you plan to use these, make sure to take a moment to see how it looks on a different monitors (CRT and LCD).

In the near future, we’ll be rolling out some “new” palettes that will be a stepping off point for us in the Web arena. We will be looking for feedback on your use of color, and your thoughts on the palette we choose for the new WWW site.

Tuesday, November 27th, 2007 Style Guide,
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