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TAMU Webmaster's Blog

Information and insight from the A&M Webmasters

Don’t Make Me Think!

July 16th, 2007 by Erick Beck

Veteran web designers can already guess the direction this post is going.  The title, of course, references Steve Krug’s wildly popular book of the same name. This short, easy to read book should be required reading for anyone in the web design or development field.  The concepts it conveys are so important that I have had the cover blown up to poster size and it is hanging on our office wall.

As we begin the redesign process for WWW the concepts in this book are going to be our guiding principles.  Our goal is to make the A&M web presence not only look good and have the needed content, but to design the site so that the information is easily for the visitor to find it and use it.

As to the content itself, after reviewing hundreds of university web sites, the two feature sets that stand out as the most visible are news headlines and campus events. Both of these elements mean greatly increasing the dynamic nature of the content and making the page seem much fresher and much more relevent to the user. It will mean an increased reliance on syndication via RSS and iCal feeds, and an increased reliance on content provided by the campus community.

Monday, July 16th, 2007 Miscellaneous,
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3 Comments to Don’t Make Me Think!

  1. Hey Erick,
    You and I are on the same wavelength… I just posted about this in regard to elearning a couple of days ago. Great minds think alike! And great books and fundamental concepts never go out of style.

  2. Jennifer Jahedkar on July 16th, 2007
  3. Love that book. There was a copy in the library the last time I looked….

  4. Stephanie Leary on July 17th, 2007
  5. Just a FYI, it’s in 2nd edition with new chapters. See Steve Krug’s site,

  6. Chris Siems on August 1st, 2007

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