This was probably the most useful and informative of the sessions presented at the conference. It summarized a 2009 study that was released just last week. The study used 1,000 high school seniors and asked them what they expected to see on a university website and what would happen if a particular topic was not there. Rather than trying to summarize I’ll link you to the document – it is a very worthwhile read with a few confimations of expected behavior and a few surprises. The long-and-short of it, is, though, content matters. It matters a great deal. What you have on your web page and how you present the information can make a difference betwen keeping and losing them as a student.
The summary concludes with a list of recommended steps for keeping your recruits engaged and returning – you can be we will be looking over that list in our office and seeing how we can implement them.