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Marketing the Texas A&M University Mobile App

April 12th, 2017 by Erick Beck

As well as attending the mobile conference last week, I was also a presenter.  I have added the presentation slides to Slideshare.

The presentation was on Marketing the Texas A&M University Mobile App.  The primary focus of the Division of Marketing & Communications is on an external audience, we don’t do a lot of marketing to the university itself.  In order to market the app, then, we rely on our partners from across campus – those with content in the app.  We have found that they are the best evangelists of the system, because by promoting the app they are promoting themselves.

Our partners also have a much larger reach than my team has.  The campus visitor center, libraries, transportation services, and all of the other content partners are able to get the message out to many, many more people that we could do on our own.  This presentation will show some of those partnerships, and how we can engage with the large student population spread across a campus as large as ours.

Wednesday, April 12th, 2017 Mobile App
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