One of the most important parts of optimizing your Google Place entry is adding and curating photos. The selection of good photos makes for better engagement with people searching for and viewing your entry, and Google seems to like and favor those entries that include photos.
There are two types of photo entry that you will need to manage – those which you add yourself and those which have been submitted by the public.
Adding your own photos is relatively simple – just navigate into your location’s dashboard page and click the “photos” link. From there add your profile and logo image at the top, and then as many other photos as you wish. The page breaks them down into interior, exterior, team, services, and additional photos. One positive thing that I have noticed already is that when you add photos to one location they can automatically be pulled in and displayed on related locations as well.
Equally important is curating the images that are submitted from the public or pulled in through Google’s web crawls. I have found that many problems with photos on the university entry – from poor quality, to advertising from nearby businesses, to images of a completely different location. There is no magic bullet to update these. I have simply had to get into the location entry and (repeatedly!) use the Report a Problem link to recommend that the photo be removed. This generally takes several attempts, but the system does eventually respond and remove the photos.
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