In preparation for the Brand Council meeting next week, the Marcomm brand team has created revised brand guide site in hopes that you and your teams will have time to explore it and begin asking questions. We’re calling this release a “brand aid” as the site is not a complete redesign, but more of a reskin. A more complete redesign will be created in the future, but we know that there are immediate questions that need to be answered.
The primary changes you’ll find are in the color palette, design elements, and fonts. As promised, the Aggie Fonts package is available to campus staff at no cost to you. Also, take note of the “Download the Style Guide” button on the first page to get the August 2016 version of the Style Guide.
Be aware that the focus of this brand guide release is for print, but there are elements appropriate for the web. Again the color palette, use of imagery, and approved fonts are areas to pay particular attention to.
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