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Random Findings in Analytics

June 6th, 2016 by Erick Beck

Ask a random student on campus where they are from and it has always seemed like the majority will say they are from Houston.  Coming from the Dallas area myself, and knowing how many of my own high school classmates came to A&M, that has always seemed surprising to me.

Looking through our analytics, though, the numbers support that anecdotal conclusion.  One of the pieces of information that you can get from analytics is the geographic location of the user – from the country level all the way down to the city.  While there is some margin of error when you look at the by-city numbers, they are accurate enough to make some comparisons.

Unsurprisingly, College Station is at the top of the list, with just over one-third of traffic coming from here.  That makes sense given the amount of student, faculty, and staff traffic that we get.  What did surprise me, though, was how much more more traffic we get Houston than anywhere else in the state.  Just over 15% of traffic comes from Houston – more than Dallas, Austin, and San Antonio combined.

These numbers are fairly consistent across all of our sites.  I have started watching the combined view of all university sites that have joined in on our campus-wide tracking code and there isn’t any change after adding several colleges, departments, and offices.

Whether it is proximity, the number of old-Ags living in Houston, or some other factor, the percentage is significant enough that it should be taken into account if we ever do location-based advertisement or programs.

Monday, June 6th, 2016 Analytics
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