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Adding campaign tracking codes on the fly

June 26th, 2015 by mdmcginnis

Campaign tracking codes don’t require advance setup or technical expertise. Any writer and marketer can and should include tracking codes in the links they send or tweet out, especially if it’s an ad they’re paying for. That way, using Google Analytics, they can see which of their efforts is most effective.

Here’s an example of a link:
http://12thman.tamu.edu/
(Okay, that part was easy).

Here’s an example of a link with tracking code:
http://12thman.tamu.edu/?utm_source=twitter&utm_medium=social&utm_campaign=12thman-Launch&utm_content=tweet-graphic-website-link

The code may look complicated, but here’s the breakdown:

http://12thman.tamu.edu/
?
utm_source
=twitter or facebook or tribune and so on.
&
utm_medium=social or email or banner or adwords and so on.
&
utm_campaign
=12thman-Launch or 04/08/2015-email and so on.
&
utm_content
=tweet-graphic, website-link or get as specific as you want, to see which link or ad brought the most traffic.

Even better, use & instead of &. It’s more correct and may avoid problems.

To analyze your campaign results, log into Google Analytics and, from the left menu, choose Acquisition > Campaigns > All Campaigns. Then  under Primary Dimension, you can look at your data in different ways:

  • Campaign
  • Source
  • Medium
  • Source / Medium
  • Other

 

Friday, June 26th, 2015 Analytics
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