I attended the kickoff meeting for a new project last Friday — a digital center of excellence that is being organized by Mark Stone and Diane McDonald from the system offices. I am excited about this partnership because it solidifies a close working relationship between IT and marketing — and a mutual affirmation from both sides that the other is a critical part of our overall success.
The goal of this project will be to create an online resource, available system wide, that will allow us to share best practices, streamline the publishing process, and create cost efficiencies. The search engine optimization research that I did over the summer, for example, will likely be expanded and become a part of the content. The CoE will include not just web related information, but also social media, mobile apps, branding, contracting, and other areas relevant to online development.
We should be sending out a survey relatively soon that will offer an opportunity for feedback in which topics to focus on first.
No comments yet.