Looking at our sites’ analytics, we have reached the point where (almost exactly) half of our traffic comes from search engines rather than referrals from other pages. That would imply, then, that where our pages turn up on search results can have an enormous impact on the number of people who see and interact with our content.
One of my new assignments for the upcoming year is therefore to begin a search engine optimization service that will benefit both our university sites and your departmental sites campus wide. In order to do this I am going back to the basics and learning how search engines work from the ground up, re-learning what they are looking for, what helps, and what hurts. I will be posting what I learn here as an ongoing log, so stay tuned.
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