Today at Brand Council Marcomm announced that we will be starting to expand the scope of the current Brand Guide into the web arena. The current brand guide was originally written primarily with print in mind, and anything referring to the web was an afterthought based on what was decided for print. We recognize that this has led to a lot of confusion, and that the rules and decisions for the web are just plain different from those of print. We will therefore be taking a systematic approach to examine the brand rules from top-to-bottom and publish something that makes sense for our medium.
Note that many of us, our office included, have been lax in the past with keeping our pages in step with the university branding effort. Things have reached the point, though, that some university pages can hardly be identified as belonging to the university. We need to turn this trend around and let everybody clearly know what to expect.
I don’t have anything to tell right now about what will be required. We are still in the beginning stages of the effort and don’t know that ourselves. We also do not intend this to be something that we decide and then require of campus. We will be engaging communicators, designers, and developers from across campus in making these decisions. We want to reflect a brand that represents all of us, which means listening to what you need. At the same time, well defined guidelines will also mean more rigid guidelines once they are in place.
While we are only just now beginning the process, if any of you are currently working on new site designs I would suggest that you get in touch with me or Kim Miller so that we can talk about your new design and whether it would be within the new guidelines.