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TAMU Webmaster's Blog


Information and insight from the A&M Webmasters

12-for-12 Website

April 13th, 2012 by Erick Beck

The university marketing group has launched a new initiative that attempts to introduce and strengthen the university brand with targeted audiences, position Texas A&M as a Tier-I university, advance our core values, and deepen the brand affinity.

Building on the concept of the Twelfth Man, the program looks to feature twelve impacts that showcase the impact of Texas A&M at the state and national levels. Each month articles from across the university will showcase a particular topic… Energy, Environment, Public Policy & Service, etc.

We have created a special host site for this initiative at http://12thman.tamu.edu. It joins TAMUtimes as a key element in introducing Texas A&M to the rest of the world.

Friday, April 13th, 2012 Branding
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