12-for-12 Website
April 13th, 2012 by Erick
The university marketing group has launched a new initiative that attempts to introduce and strengthen the university brand with targeted audiences, position Texas A&M as a Tier-I university, advance our core values, and deepen the brand affinity.
Building on the concept of the Twelfth Man, the program looks to feature twelve impacts that showcase the impact of Texas A&M at the state and national levels. Each month articles from across the university will showcase a particular topic… Energy, Environment, Public Policy & Service, etc.
We have created a special host site for this initiative at http://12thman.tamu.edu. It joins TAMUtimes as a key element in introducing Texas A&M to the rest of the world.