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March Madness – Lessons Learned, Part 1

April 6th, 2011 by Erick Beck

We’re only one day out from winning the NCAA Women’s Basketball National Championship (we are the Marketing Department, get used to seeing that plastered everywhere) but some of the lessons are already apparent. Some things we did well, some things we didn’t. Such is life.

The first few games of the tournament honestly didn’t affect our site traffic very much. Even on the day of the Sweet-16 game the traffic wasn’t outside the bounds of a typical day. We did first see some increased traffic with the Elite-8 game against Baylor, but it was again not significantly outside the normal range. Perhaps playing another Big-12 school rather than somebody unfamiliar with us cut down on the amount of traffic from people curious to see who we are. With this game being in Dallas we did put extra effort in promoting it via the web calendar, and we did see lots of extra traffic hitting that site.

Sunday’s game against Stanford didn’t give us a lot of useful information. The traffic on www.tamu.edu was significantly higher than a typical Sunday (our least busy day in terms of traffic) but did not rise to the number of visits we get on most weekdays. It therefore wasn’t a good stress test for what we should expect from the finals game.

Coming next time… preparations for the championship game, results that were measurable, what we’d do different next time.

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Wednesday, April 6th, 2011 www.tamu.edu
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