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International social media visitors to Aggieland

September 9th, 2010 by mdmcginnis

As we said yesterday, August was one of our most socially-responsive months, particularly our Texas A&M News and Information website. The 290 visits from Twitter to our article Students’ Understanding Of The Equal Sign Not Equal included a record 167 referrals on Aug. 14 from the Twitter home page. At 1,578 visits, Facebook was one of our top source of traffic as usual. And as we said, we received thousands of new visitors from Slashdot, Digg and Reddit in response to articles such as the ones about equal signs, the Gulf oil spill, and the 2011 U.S. News and World Report rankings.

Other sites that linked to our “equal sign” story, and the visits they brought in:

transterrestrial.com 567
feedburner 357
eurekalert.org 215
rationalwiki.org 199
dvorak.org 152
google 130
freeratio.org 130

The “equal sign” story brought in more out-of-state visitors than any other story. 9,376 New Yorkers visited the A&M home page last month.

State Entrances Exits Bounce Rate
1. California 2,015 1,927 95.61%
2. Texas 1,469 1,372 93.43%
3. New York 1,107 1,040 93.95%
4. England 1,074 1,029 95.76%
5. Ontario 847 814 96.20%
6. Mass. 603 560 92.89%
7. Virginia 597 573 95.96%
8. Illinois 597 568 95.07%
9. Washington 568 552 97.17%
10. Penn. 565 528 93.36%

For most of these visitors, the bounce rate exceeded 90%; that is, nearly all these visitors left our sites after reading one news story. But after all, that’s what they came to do. The News and Information home page only had a more typical 52.22% bounce rate – half of these visitors wanted to keep reading.

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Thursday, September 9th, 2010 Analytics, Social Media
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