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eduWeb – Expectations by Incoming Students

August 5th, 2009 by Erick Beck

This was probably the most useful and informative of the sessions presented at the conference.  It summarized a 2009 study that was released just last week.  The study used 1,000 high school seniors and asked them what they expected to see on a university website and what would happen if a particular topic was not there. Rather than trying to summarize I’ll link you to the document – it is a very worthwhile read with a few confimations of expected behavior and a few surprises. The long-and-short of it, is, though, content matters.  It matters a great deal.  What you have on your web page and how you present the information can make a difference betwen keeping and losing them as a student.

The summary concludes with a list of recommended steps for keeping your recruits engaged and returning – you can be we will be looking over that list in our office and seeing how we can implement them.

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Wednesday, August 5th, 2009 www.tamu.edu
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1 Comment to eduWeb – Expectations by Incoming Students

  1. One item that sticks in my mind from the webinar: prospective students o are most interested in applying online and requesting a campus visit – and least interested in viewing podcasts and receiving text messages.

  2. mdmcginnis on August 21st, 2009

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