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Strange but true: search for “texas university” and you’ll get Texas A&M.

June 2nd, 2009 by mdmcginnis

Traditionally, when Aggies refer to “texas university”, they mean “that school in Austin.” But when you search Google, Yahoo, or Live Search (now Bing) for that term, Texas A&M University comes up near the top. And the results on Ask are even more impressive.

On Baidu, China’s most popular search engine, we are no longer first for those keywords, but we still dominate many of the top results.

After all, we are a Texas university, aren’t we? Google Analytics bears this out. Yes, our most popular search keywords are still variations of “texas a&m”. But after that, coming in at #15, is “texas university”. Significantly, 88% of those searchers are new visitors, a significantly higher percentage than those searching for “a&m”, “tamu.edu”, and the other top 75 keywords.

Good thing that Ol’ Sarge has strong nerves, because this means “texas university” (and its sister term “texas universities” at #50) could well be our most strategic keywords. They’re more likely to bring in more new visitors who end up visiting more pages than average.

What’s next, a new web page that says, “No, they’re not Texas University. We’re Texas University”? How do we exploit this as marketers?

Tuesday, June 2nd, 2009 Search
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