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Make link text meaningful

June 27th, 2007 by tamuwebmaster

When you are navigating the Web, any portion of text can be a link. It is not necessary to tell a visitor to “click here”. Instead, write your link text to describe the page it links to.

Here are some examples of poor link text:

• For a list of frequently asked questions, click here.
• For a list of frequently asked questions, visit http://www.tamu.edu/sub/faqs.html.
• For a list of frequently asked questions, visit our frequently asked questions page.

In each case, the second clause is redundant. The reader should be able to click on the words “frequently asked questions” which itself is the link to the FAQ page. Instead, the sentence could be written:

• Our Frequently Asked Questions page provides answers to many common issues.

However, keep your audience in mind. If the page is intended to be printed out you should consider spelling out the URLs or amending your print stylesheet to include them so that the URLs show up on their printed page.

Wednesday, June 27th, 2007 Navigation, Style Guide
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